Our Team

Steve Bistritz

Steve is President and Founder of SellXL.com, a global sales training and consulting company based in Atlanta.   In that role, he has developed several exciting sales methodologies that have been delivered to thousands of professional salespeople around the world, including Selling at the Executive Level (SellXL) and Sales Opportunity Snapshot (SOS) .

Prior to forming his own company, Steve spent eight years as Vice President of Product Development for OnTarget, where he led the development of world-class sales training programs.   He also spent nearly 28 years with IBM in sales, sales management and training management positions.

His articles on managing and winning major sales opportunities, selling to executives and other sales and marketing related issues have appeared in numerous publications including Velocity - the Quarterly Journal of the Strategic Account Management Association, Selling Power magazine, the Journal of Selling and Major Account Management, BtoB Magazine and Sales and Marketing Management Magazine.

He has co-authored a best-selling sales book called Selling to the C-Suite which was published by McGraw-Hill and enthusiastically endorsed by Neil Rackham.

Steve received a B.S. in Electrical Engineering from New Jersey Institute of Technology and a Master of Science from Stevens Institute of Technology.  In 1995, he received a doctorate in Human Resource Development from Vanderbilt University.  He lives in Atlanta with his wife Claire, three grown children and six wonderful grandchildren.


Erik Balkan

Erik Balkan has more than 30 years of diverse leadership experience, including sales training, management, and enablement. Additionally, he has a proven track record of developing and implementing successful sales strategies at multiple companies.  

In the early 1990s, he and a business partner founded a niche staffing company which was acquired by a publicly-traded corporation five years later.

Most recently, Erik served in both CEO and Chief of Staff roles, overseeing a number of the company‚Äôs growth plans, as well as managing the day-to-day operations. Previously, Erik held a number of leadership roles at IT staffing and consulting companies. 

Over the course of his career, Erik has overseen and directed sales teams at many different levels and has been responsible for generating more than $175 million in technology sales. In his senior leadership roles, he has had P&L responsibility up to $25 million annually, and he has an in-depth understanding of how to most effectively leverage sales to positively impact overall business operations and profitability.       

Erik is a subject matter expert on IT staffing and consulting, having been published in trade publications and appearing as a featured guest on business radio talk shows. He is the proud father of a college student and he and his wife Nancy reside in the Atlanta area.