About SellXL.com

SellXL.com is a sales training and consulting company based in Atlanta, that helps sales teams gain access, describe their value, and ultimately, become perceived as trusted advisers to senior executives in client organizations.

The company was founded by Dr. Steve Bistritz, a recognized author and lecturer in selling at the executive level. Steve has led a number of studies during his career, directed specifically at CXO-level executives, where they were asked about their roles in the decision-process for major purchases, as well as their relationships with professional salespeople.

Steve Bistritz knows selling. He is one of the foremost authorities on the subject, and combines a unique background of over 30 years of sales and sales management experience with a doctorate in adult learning from Vanderbilt University, which has enabled him to develop high-quality sales and sales training materials as well.

Steve is a published author and lecturer in the field of sales, sales management and selling at the executive level. He co-authored the best-selling sales book, Selling to the C-Suite that was based, in part, on his SellXL workshop.  The book was enthusiastically endorsed by Neil Rackham and published by McGraw-Hill.

In 2024, Erik Balkan joined SellXL as a Managing Partner. Erik’s decades of sales and sales management experience will be a contributing factor to ensuring future success for SellXL’s clients. 

Many of our workshops are facilitated by our network of highly experienced Affiliate Partners.


For more information, contact Steve Bistritz or Erik Balkan in Atlanta, Georgia USA.(Eastern Time Zone of the United States). Call Steve at (404) 256-1801 in the United States or e-mail: [email protected] or Erik Balkan at ‪(404) 955-8847 or email [email protected] or complete our Contact form