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SellXL Newsletter
February, 2010
www.sellxl.com


In This Issue


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Free Webinar - Sales Opportunity Snapshot - (SOS)
Hear a Client Describe the Value of the SOS Tool

Join us for a Free Webinar on February 25 - 11:30 am - 12:30 pm eastern time

Space is limited.

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Reserve your Webinar seat now at:
https://www1.gotomeeting.com/register/364648432


This webinar on Sales Opportunity Snapshot (SOS) will feature Dr. Steve Bistritz, Founder and President of SellXL.com and author of the recently published book - Selling to the C-Suite.


SOS is a practical one-day workshop that helps professional salespeople analyze and manage their current sales opportunities. Workshop participants are provided with a software tool that is easy to use, facilitating the creation of a three-page Opportunity Plan. Steve will demonstrate the use of that tool in the webinar.


Steve Tafaro - Vice President of Channel Management for Cybershift in Parsippany, NJ, will participate in the webinar and provide an overview of the value his company has received from using the SOS Tool over the past two years. See Steve's bio at http://www.cybershift.com/about_leadership.asp


Webinar attendees will learn the value of using the SOS process and how it helps sales teams improve their close rates by enabling them to focus on the key opportunities they have the best chance of winning.


There will be time at the end of the webinar for questions from the attendees. .


Sales Opportunity Snapshot - SOS

Thursday, February 25, 2010 - 11:30 AM - 12:30 PM eastern Time

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Selling to the C-Suite - Facebook Page - Become a Fan!

Go to this link: http://www.facebook.com/#!/pages/Atlanta-GA/SellXL-Selling-to-the-C-Suite/273776846196?ref=search&sid=648188300.4269376131..1

 

STTCS-Cover.jpg Become a Fan of our new book - Selling to the C-Suite See the latest reviews, comments and also where Steve is speaking about his new book that has been receiving great reviews from salespeople around the world!

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Selling to the C-Suite Reviews

Here's what people are saying about Selling to the C-Suite

[Go to www.amazon.com - enter the search term "Selling to the C-Suite" and read more than 15 reviews like the following:]


We hear a lot about being a Trusted Advisor, but what does that really mean? The authors clearly define that role with the insight, definition and actions required to establish and sustain credible value-based engagements with senior executives.


This book is like a one day MBA in Selling to Executives. A must read for sales professionals - both new and experienced - who want to get better at their craft.


A very practical easy to read roadmap to the top decision makers. [The authors] have consolidated years of research and experience into a compelling case for selling to the top and then strategies on how to get in the door.


If your success depends on being engaged early in your customer's decision process and you're in a market that demands value based differentiation then this is a must read.


It's quite difficult sharing 20+ years of experience with sales reps and educating them on how to call high, and why they will not be successful without calling high. [The authors] have certainly captured the essence of "C" level selling and more importantly how to actually go about doing it.


In today's world of tightened budgets, key purchase decisions are being elevated to the C-Suite. So, the timing of this powerful book is ideal.


This book has invaluable advice for future sales stars in the business-to-business marketplace. Two of the gems it has are (a) advice on accessing the right executive and( b) creating value instead of just describing it.


Sales professionals who align with key executive decision makers, early in the sales process, have a higher win rate and make more money than their peers. [The authors] have meticulously researched and distilled the best practices that distinguish the sales people who can sell at the executive level and are seen as trusted advisors.

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Focus on the Sales Opportunity Snapshot (SOS®) Workshop

Sales Opportunity Snapshot (SOS) is a one-day interactive workshop that is focused on helping professional salespeople manage and win their sales opportunities. SOS has been called - opportunity management on steroids - because of its fast-paced one-day approach to visually portraying the status of complex sales campaigns in a simple, easy-to-use format. The SOS Opportunity Plan is comprised of just three pages of jam-packed information that helps salespeople close their key sales campaigns!


SOS provides a structured, scalable process for qualifying and winning strategic sales opportunities where competitors are strong and customer buying protocols are influenced by formal and informal decision criteria.


The workshop content is supported by a robust tool, created and developed using Visual Basic within Excel. The tool is extremely visual, easy to use and dramatically depicts various aspects of a sales opportunity, including the following:

  • Snapshot Assessment® of the sales opportunity, based on nine key criteria
  • Influence Map, consisting of an overview of key players - inside and outside the client organization - who influence the sales opportunity
  • Methodology to select a sales strategy for the opportunity, including an assessment of the strengths and weaknesses of major competitors
  • Summary of the ACTION PLANNING process
  • Unique and specific value proposition created for the sales opportunity


The tool can be forwarded to all direct and extended members of the sales team and can also be used by sales management to validate forecast probabilities and allocate resources. It can also be used to prepare and update sales executives who might be asked to call on various executives in the client organization.


An integral part of the workshop's success is the credibility of the facilitator. Each SOS workshop is delivered by an experienced facilitator with significant business-to-business sales experience. The workshop requires facilitators to apply their expertise in each module. Inevitably, sales issues not covered by the workshop content arise and each facilitator must rely on his or her sales or sales management experience to address those key issues. As a result, the workshop is facilitator dependent and, for that reason, SOS facilitators are carefully selected, trained and certified to ensure their ability to address questions and problems that arise throughout the day.


Find out why clients across the globe are using SOS as their approach to opportunity management by clicking on the following link: /sos


R egister for our Free Webinar on SOS and hear a client describe the value of the SOS Tool.  


Thursday, February 25 - 11:30 AM - 12:30 PM eastern time


Click on the Registration Link: https://www1.gotomeeting.com/register/364648432

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Selling to the C-Suite
- Free Offer

 

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The book I co-authored - Selling to the C-Suite - is now available from major on-line booksellers and in book stores around the world. You can order the book from any of these on-line booksellers:

 

 

 

 

I am absolutely convinced that you will receive real value from the book Selling to the C-Suite. If you purchase the book, just tell me and I'll send you a free copy of the PDF for my Guide to Internet Resources - that helps salespeople research their clients at three levels of learning - the client's industry, the client's company and the client executive. That document is offered for sale from this website for $19.00 and I'll send it to you at no charge.

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Content from my Guide to Internet Resources is actually referenced in the book, but you will receive the full version of the PDF of that document if you purchase the book.


You don't have to send me any receipts or even a Proof of Purchase. I'll take your word that you've purchased it. In addition to the free gift, I'll add you to my SellXL Newsletter mailing - which will provide you with even more value!

Click the link below to begin the process:
I certify that I have either ordered or acquired Selling to the C-Suite.

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About Steve Bistritz

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Steve Bistritz is founder and president of SellXL.com, an Atlanta-based sales training and consulting company that helps professional salespeople do a better job of creating, maintaining and leveraging relationships with senior-level client executives.

Steve also has a powerful opportunity management workshop offering that has been described as "the next generation in opportunity management".

Steve is available as a speaker for sales meetings and client conferences around the globe. He speaks on a variety of topics including the following:

  • Selling at the Executive Level
  • Establishing Credibility with Client Executives and Becoming a Trusted Advisor
  • Developing Alignment with Key Client Executives
  • Effectively Assessing Sales Opportunities

Steve has recently co-authored a book called Selling to the C-Suite that was published by McGraw Hill in 2009. According to Neil Rackham: "This is one of the few books that demonstrates an understanding of selling in a global environment. This book is timely and essential reading."

Click here to see video clips of Steve delivering his presentation on Selling at the Executive Level.

You can contact Steve by calling him in Atlanta (eastern time zone in the US) at (404) 256-1801 or sending him an email using steveb@sellxl.com

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