Extensive Articles on Selling to Executives
Authored by Stephen J. Bistritz, Ed.D.

Both of the following articles were published in the Journal of Selling and Major Account Management by The Sales Research Trust Limited in Southampton, UK.

Both articles are distributed with the permission of the publisher

Selling to Senior Executives: Part 1 (PDF)

Selling to Senior Executives: Part 2 (PDF)

 

 

 

 

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