Download the Brochure

Selling to Executives Public Workshop

Join us for this first-time offering of the Selling to Executives public workshop featuring two highly acclaimed executive consultants: Paul Aldo, who has reshaped the executive presence of executives and senior managers around the globe, and Steve Bistritz, developer of the worldwide SellXL^® training program and a recognized author and lecturer in selling at the executive level.

Selling to Executives is for professional salespeople, account and relationship managers, and professional services representatives who need to improve in these areas:

• Identifying the relevant executive for sales opportunities
• Gaining access to relevant executives
• Engaging more effectively with executives
• Establishing credibility with executives and becoming perceived as a trusted advisor

Day 1 – Executive Presence Development

This informative, engaging, and interactive session teaches you how to become more influential and persuasive, establish credibility with executives, engage more effectively with them and have more productive conversations. Using a three-stage interpersonal presence model, illustrative visuals, and video clips, you will see how executive presence is interpreted and understood by your audience, why it is so important for your leadership and sales success, and the specific things you can do to improve your expression of it. The workshop includes a participant guide and handouts.

Executive Presence Objectives

At the end of day one, participants will be...

• Better at creating executive messages and selling their ideas
• More effective when conversing with executives in meetings, presentations, and one-on-one
• Better at managing conflict and difficult conversations
• More confident and comfortable in executive settings

For additional information about executive presence development, contact Paul Aldo at paul@executivepresence.com.

Day 2 – Selling at the Executive Level (SellXL^®) Workshop

Selling at the Executive Level is a one-day intensely interactive workshop that helps professional salespeople and account and relationship managers create, maintain, and leverage relationships at executive levels in client organizations. Based on findings from research with C-level executives, SellXL makes a unique contribution to the sales profession that is empirically accurate and culturally sound. Learning is supported through the application of a compelling business case about a global manufacturer whose market positioning is driving new corporate initiatives and the competing agendas behind the scenes. Participants are then able to apply the process to real client situations.

SellXL^® Objectives

At the end of day two, participants will be able to...

• Select the relevant executive to call on for the sales opportunity
• Develop the best approach to use to make their initial call on the executive
• Determine how to become perceived as a trusted advisor to the executive, thereby securing return access
• Describe and communicate their value to the executive on an on-going basis, using the client's metrics

For additional information about selling to executives, contact Steve Bistritz at steveb@sellxl.com.